For the love of your business
For the love of your business
The recent settlement of a headline-making trademark dispute between Hailey Bieber’s skincare line and an established clothing retailer offers critical lessons for business owners about protecting their intellectual property. While most of us won’t face off against a celebrity with millions of social media followers, the case highlights risks every business owner should understand and […]
Read MoreThe journey of launching a new business or expanding an existing one brings the thrill of crafting a unique identity—choosing a catchy name, designing an eye-catching logo, and selecting other branding elements. This creative process is exhilarating, yet it’s fraught with hidden dangers, notably the risk of infringing on another company’s established trademark. This mistake […]
Read MoreYou don’t have to own a large company to own intellectual property. If your business creates inventions, written and artistic works, designs, logos, brand names, and images, you almost certainly have intellectual property. However, because intellectual property is intangible, it’s often overlooked in your business’s succession plan and your own personal estate plan. Even if […]
Read MoreUsing independent contractors (ICs) can give your company an edge in today’s thriving gig economy, but if you are not careful, contractors can also be a serious liability. In fact, working with ICs comes with a number of unique legal and financial risks that can be potentially ruinous to your business if not handled properly. […]
Read MoreWhen it comes to your company’s brand identity, nothing is more vital to your company than its name. By developing a highly catchy name for your business, you can quickly get your company recognized, remembered, and respected. That said, coming up with the right name for your company involves a number of critical legal issues. […]
Read MoreAlthough intellectual property (IP) has always been an essential part of most companies’ overall value, with the rapid rise of internet-based technology and e-commerce over the last few decades, IP is increasingly becoming the primary source of value for businesses both large and small. In fact, studies show that today up to 80% of the […]
Read MoreThe employment landscape has changed over the last few years and many small and mid-size companies today operate with outside help – contractors or freelancers who perform important tasks but who are not full-time employees on your payroll, or even third-party companies who consult on a new product or service. While companies that contract with […]
Read MoreAlthough it’s the likely most boring part of your website, having a well-thought-out Terms of Use page for your company’s website is a smart move. Your Terms of Use page sets the rules for your company’s website, and going without one opens your business up to a number of unnecessary risks. Also known as “Terms […]
Read MoreWhen it comes to your company’s identity, nothing is more vital to your company than your name and logo. By developing a catchy name and snazzy logo for your business, you can quickly get your company recognized, remembered, and respected. Once you have come up with a winning name and logo, you will want to […]
Read MoreHiring independent contractors (ICs) can be an essential way to boost productivity and streamline your resources, especially during the startup phase, when you have limited access to capital and can’t afford to hire a full roster of employees. And even after your operation grows beyond its fledgling period, contractors are often vital for completing one-off […]
Read MoreThis is the third in an ongoing series covering the value legal agreements bring to your business beyond the surface. From boosting your bottom line and expanding your business to hiring the most talented team and improving every relationship you enter into; this series offers a comprehensive look at how effective legal agreements can enhance […]
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