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Articles to LIFT Your Life and Business

Rethink Your Relationship With Boilerplate Legal Agreements

This is the third in an ongoing series covering the value legal agreements bring to your business beyond the surface. From boosting your bottom line and expanding your business to hiring the most talented team and improving every relationship you enter into; this series offers a comprehensive look at how effective legal agreements can enhance […]

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Here’s How to Protect and Capitalize On Your IP—Part 2

Intellectual Property (IP) is an integral part of many of today’s companies’ overall value. Indeed, studies show that up to 80% of the value of a typical business is IP, and as of 2020, more than 84%—$19 trillion—of the S&P 500’s market cap is represented by intangible assets like IP. However, even the biggest corporations […]

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Here’s How to Protect and Capitalize On Your IP—Part 1

Over the past two decades, the rise of smartphones, cloud computing, social media, and other internet-based technology has transformed how today’s largest companies are valued. In 2020, tech firms like Amazon, Facebook, and Apple dominated the list of the S&P 500’s top 10 largest companies by market capitalization, whereas back in 2000, that list was […]

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4 Warning Signs When Choosing a Trademark Registration Service—Part 2

When launching a new business, one of your first priorities should be to secure the appropriate legal protection for your company’s intellectual property (IP). Depending on the type of IP involved, this can require securing patents, trademarks, and/or copyrights. Among the very first IP elements you’ll want to protect is your company’s brand name and […]

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4 Warning Signs When Choosing a Trademark Registration Service—Part 1

When launching a new business, one of your first priorities should be to secure the appropriate legal protection for your company’s intellectual property (IP). Depending on the type of IP involved, this can require securing patents, trademarks, and/or copyrights. Among the very first IP elements you’ll want to protect is your company’s brand name and […]

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4 Legal Agreements No Startup Should Be Without

When starting a new business, putting the appropriate legal agreements in place is crucial for protecting your key assets and relationships. Yet it’s common for many new business owners to put off—or even entirely overlook—creating such agreements. You might not even know which documents are most needed. The following 4 agreements are among the most […]

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8 Advantages of Federally Registering Your Trademark

Given that intellectual property (IP) can make up a significant portion—sometimes up to 90%—of the total value of today’s companies, it’s essential that you do everything you can to protect these intangible assets. And one of the first IP elements you’ll want to protect are your company’s brand name and logo. To safeguard these brand […]

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Make Sure You Actually Own The Work You Pay Contractors To Produce

While hiring independent contractors (ICs) offers a range of valuable benefits in terms of cost savings and convenience, it also opens your business up to some unique legal and financial complications. This is particularly true when it comes to your company’s intellectual property (IP).  Unlike employees, with whom you generally own automatic copyrights to everything […]

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4 Legal Mistakes That Can Doom Your Startup

During the startup phase, it’s easy to get overwhelmed by the massive amount of work it takes to get your operation up and running. You’re so focused on the daily tasks needed to keep your doors open, it can be easy to put off administrative duties that aren’t aimed at bringing in revenue or attracting […]

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Have Independent Contractors? Read This…

As more and more businesses take advantage of the numerous benefits of using independent contractors (ICs) in lieu of full-time employees, the line between worker classifications can get somewhat blurred. Understanding the difference between the two can be complex, but getting it right can be one of the most important business decisions you’ll ever make. […]

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4 Big-Time Benefits of Content Marketing You Shouldn’t Miss Out On

Content is king. If you’re business is involved with IT or digital media, you’ve undoubtedly heard this popular adage more than a few times. The phrase originally entered our lexicon when Bill Gates used it as the title of an essay he posted to the Microsoft website in 1996. In addition to the title, Gates […]

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