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Articles to LIFT Your Life and Business

Celebrity Trademark Battle Highlights 3 Lessons for Business Owners

The recent settlement of a headline-making trademark dispute between Hailey Bieber’s skincare line and an established clothing retailer offers critical lessons for business owners about protecting their intellectual property. While most of us won’t face off against a celebrity with millions of social media followers, the case highlights risks every business owner should understand and […]

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Avoid Accidentally Using Someone Else’s Trademark in 4 Practical Steps

The journey of launching a new business or expanding an existing one brings the thrill of crafting a unique identity—choosing a catchy name, designing an eye-catching logo, and selecting other branding elements. This creative process is exhilarating, yet it’s fraught with hidden dangers, notably the risk of infringing on another company’s established trademark. This mistake […]

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You Have IP! Be Sure Not to Lose It … Here’s How

You don’t have to own a large company to own intellectual property. If your business creates inventions, written and artistic works, designs, logos, brand names, and images, you almost certainly have intellectual property. However, because intellectual property is intangible, it’s often overlooked in your business’s succession plan and your own personal estate plan. Even if […]

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How Using The Right Legal Agreements Can Safeguard Your Intellectual Property

Using independent contractors (ICs) can give your company an edge in today’s thriving gig economy, but if you are not careful, contractors can also be a serious liability. In fact, working with ICs comes with a number of unique legal and financial risks that can be potentially ruinous to your business if not handled properly. […]

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4 Issues When Trademarking Your Name

When it comes to your company’s brand identity, nothing is more vital to your company than its name. By developing a highly catchy name for your business, you can quickly get your company recognized, remembered, and respected. That said, coming up with the right name for your company involves a number of critical legal issues. […]

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Ensure Your IP Is Fully Protected

Although intellectual property (IP) has always been an essential part of most companies’ overall value, with the rapid rise of internet-based technology and e-commerce over the last few decades, IP is increasingly becoming the primary source of value for businesses both large and small. In fact, studies show that today up to 80% of the […]

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How to Protect Your Intellectual Property and Trade Secrets With Agreements (Non-Disclosure and Work for Hire Agreements)

The employment landscape has changed over the last few years and many small and mid-size companies today operate with outside help – contractors or freelancers who perform important tasks but who are not full-time employees on your payroll, or even third-party companies who consult on a new product or service. While companies that contract with […]

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What You Should Know About Your Website’s Terms Of Use

Although it’s the likely most boring part of your website, having a well-thought-out Terms of Use page for your company’s website is a smart move. Your Terms of Use page sets the rules for your company’s website, and going without one opens your business up to a number of unnecessary risks. Also known as “Terms […]

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What’s In A Name? Frequently Asked Questions About Trademarks

When it comes to your company’s identity, nothing is more vital to your company than your name and logo. By developing a catchy name and snazzy logo for your business, you can quickly get your company recognized, remembered, and respected. Once you have come up with a winning name and logo, you will want to […]

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Use These Legal Agreements To Secure Your Intellectual Property 

Hiring independent contractors (ICs) can be an essential way to boost productivity and streamline your resources, especially during the startup phase, when you have limited access to capital and can’t afford to hire a full roster of employees. And even after your operation grows beyond its fledgling period, contractors are often vital for completing one-off […]

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Rethink Your Relationship With Boilerplate Legal Agreements

This is the third in an ongoing series covering the value legal agreements bring to your business beyond the surface. From boosting your bottom line and expanding your business to hiring the most talented team and improving every relationship you enter into; this series offers a comprehensive look at how effective legal agreements can enhance […]

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