For the love of your business

Articles to LIFT Your Life and Business

Elevating Your Small Business: How to Attract Serious Clients Through Professional Branding and Business Structures

Your clients are the heartbeat of your business, and establishing a deep sense of trust with them is the cornerstone of growth and success. In a world where skepticism and misinformation prevail, nurturing authenticity and reliability in your brand is essential to building and keeping your client base.  In this blog post, we will delve […]

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Walk Your Talk: How to Attract and Keep More Clients Through Congruence

Business success comes from more than your products or expertise—it also comes from the mission, values, and energy that your business emanates. If this sounds a little “woo woo,” hear me out. When it comes to the professionals we hire or the stores where we shop for personal needs, we tend to prefer to give […]

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Would Your Business Pass Our LIFT Business Assessment?

As a business owner, it’s crucial to regularly assess and improve various aspects of your business to ensure its long-term success and protect your assets. But most entrepreneurs struggle to find the time to review their systems and most don’t know where to even start or what to do with the information they find when […]

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Master the Art of Hiring: Interview Techniques to Find Employees That Last – Part 2

Finding the right people to support your business is a difficult task. Applicants who seem like a perfect fit on paper may perform poorly once they’re in the role, and even more frustrating are team members who excel in the position but suddenly decide to leave your company after just a short time. If this […]

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Master the Art of Hiring: Interview Techniques to Find Employees That Last – Part 1

If you’re looking to expand your business or free up your time (or both), the best thing you can do is hire support. When hiring, you need team members you can count on to run your business when you aren’t there – an essential component of being a successful entrepreneur and avoiding burnout. But going […]

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How to Leverage Debt to Grow Your Business

Your business is your passion, your livelihood, and your legacy. You want to see it succeed and thrive, but sometimes that can be a difficult task. It requires a lot of resources to make your business grow – time, effort, and of course, money. And as a business owner, you know all too well how […]

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Embrace the Future: 5 Ways to Use AI for Your Small Business – Part 2

Last week, we explored two real-world ways you can use an AI language model to improve your small business from building efficiency to marketing your brand. This week I’m continuing the discussion to bring you three more ways to use AI to support your business. Plus, I’ll explain when to bring in professional (human) business […]

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Embrace the Future: 5 Ways to Use AI for Your Small Business – Part 1

As a small business owner, you wear a lot of hats and probably work a lot of hours to get it all done… and you still have a lot left on your plate. Until you’re ready to hire on more help (let’s talk about that soon!), you can leverage simple-to-use, free online AI tools to […]

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The Small Business Partner You Didn’t Know You Wanted: Comprehensive Legal Support that Won’t Break the Bank

As a small business owner, you may feel as if you’re facing the world alone at times. Unlike a large company would, I’m willing to bet you don’t have a team of lawyers or an in-house general counsel to support you as you navigate the complexities of running a business. But just because you don’t […]

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Five Tips for Monetizing Your Company’s Online Presence

In today’s digital-everything world, nearly every business—no matter how small—has some online presence. From websites and social media to e-newsletters and mobile apps, it’s virtually impossible to survive in today’s marketplace without having a digital footprint.  However, building your company’s online operations and making money from them can be challenging unless you have a background […]

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3 Vital But Often-Overlooked Metrics All Businesses Should Track

You are most likely monitoring several key performance indicators to determine how well your company is doing. Whether related to your finances, advertising, employee turnover, or website traffic, these metrics can be an effective way to measure, maintain, and improve your business’ success and growth. That said, there are a number of metrics vital to […]

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