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Articles to LIFT Your Life and Business

From Basement Beginnings to Business Brilliance: The Nitro Bar’s Story

The path to entrepreneurial success is paved with challenges and triumphs, often born from humble beginnings. Today, I’ll highlight such a story. Audrey Finocchiaro and Sam Lancaster are the founders of The Nitro Bar, a cold brew coffee business in Rhode Island. They started their business in 2016 in Audrey’s parents’ basement, and with long […]

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10 Survival Strategies for Today’s New Entrepreneur: Part 2

Welcome back to our exploration of foundational strategies for building a successful business. In the first part of this series, we discussed the importance of partnerships, preparedness, inclusivity, team support, and maintaining a unique business identity. In this second installment, we continue with 5 more strategies that are essential for modern entrepreneurs aiming to thrive […]

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10 Survival Strategies for Today’s New Entrepreneur: Part 1

Any successful entrepreneur will tell you that starting your own business is a thrilling endeavor that requires creativity, resilience, and strategic thinking. Whether you’re planning to launch a disruptive tech startup or open a charming local cafe, there are foundational strategies that will help you lay a strong groundwork for success and help you survive […]

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Improve Your Financial Fitness and Grow Your Business With Confidence

Embarking on the entrepreneurial journey is akin to setting out on an uncharted adventure. It’s filled with unknowns, challenges, and the occasional surprise twist. While physical fitness often gets the spotlight with its glossy gym selfies and trendy workout regimes, there’s a quieter, more calculated player in the game of success: financial fitness. We aren’t […]

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An Ai Future Is Coming: Make Sure Your Business Is Ready

The future is knocking on our door, and it’s asking if we’ve met its friend, Artificial Intelligence (AI). For business owners, this isn’t just a polite inquiry—it’s a call to adapt or be left behind in the dust of progress. Embracing an AI future doesn’t require you to become a sci-fi protagonist like Tom Cruise […]

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Purpose Over Profit: Elevate Your Business Above Your Competitors

In the bustling bazaar of today’s market, where every brand is vying for attention, guess what truly makes you sparkle? It’s not just the bells and whistles of your offerings but the heart and soul you pour into your brand. Yes, I’m talking about that magical connection that happens when your business becomes a reflection […]

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Elevating Your Small Business: How to Attract Serious Clients Through Professional Branding and Business Structures

Your clients are the heartbeat of your business, and establishing a deep sense of trust with them is the cornerstone of growth and success. In a world where skepticism and misinformation prevail, nurturing authenticity and reliability in your brand is essential to building and keeping your client base.  In this blog post, we will delve […]

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Walk Your Talk: How to Attract and Keep More Clients Through Congruence

Business success comes from more than your products or expertise—it also comes from the mission, values, and energy that your business emanates. If this sounds a little “woo woo,” hear me out. When it comes to the professionals we hire or the stores where we shop for personal needs, we tend to prefer to give […]

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Would Your Business Pass Our LIFT Business Assessment?

As a business owner, it’s crucial to regularly assess and improve various aspects of your business to ensure its long-term success and protect your assets. But most entrepreneurs struggle to find the time to review their systems and most don’t know where to even start or what to do with the information they find when […]

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Master the Art of Hiring: Interview Techniques to Find Employees That Last – Part 2

Finding the right people to support your business is a difficult task. Applicants who seem like a perfect fit on paper may perform poorly once they’re in the role, and even more frustrating are team members who excel in the position but suddenly decide to leave your company after just a short time. If this […]

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Master the Art of Hiring: Interview Techniques to Find Employees That Last – Part 1

If you’re looking to expand your business or free up your time (or both), the best thing you can do is hire support. When hiring, you need team members you can count on to run your business when you aren’t there – an essential component of being a successful entrepreneur and avoiding burnout. But going […]

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